What do You want n Ft. Wayne Radio?

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Drew Cage
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What do You want n Ft. Wayne Radio?

Post by Drew Cage »

I'm asking seriously, what do you want? I work for "The Bear" and since we are the only "active" rock station still in town we understand some of the responsibilities that we have, we are slowly trying to diversify our playlist and not be AC/DC Metallica all the time, its a slow process because thats what has been working for us in the past.

So seriously. what would you like to see done?
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Post by Silencio »

I'd like to hear one station, somewhere, that is programmed by ear and not by print-out or theater survey.

I'd like to have the sense that I'm being introduced to the record collection of a hip friend who likes everything.

I'd like to feel the station belongs to me... that I'm a member of an elite club of listeners tuned into a groovy wavelength, and not that I'm listening to an advertising delivery system.

I worked in radio, and I've been in advertising for over 25 years, so I'm not some starry-eyed knucklehead with a bunch of hippie delusions. I know what radio is, and I know it needs to make money. But I also think you can create this perception around a station and still make money.
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Post by tiny »

Boy....I'd love to see it. Not that that kind of station ever existed widely in the first place, but the perception was there in many classic stations.
Playlists and music testing have been around for 60 or more years....and aren't likely to go away anytime soon.


The only stations I know of that had that feel have all been bought out by business-minded people....or gone away completely.

KSHE, WEBN, Q95, the Riff, KLOS, the LOOP....all corporate...and all soulless now.

WOXY, WMET, KLOL, 96Rock Atlanta....dead. WOXY couldn't even keep the vibe going as an internet station, and died TWO deaths.

KROQ seems to be, off the top of my head, the exception that proves the rule.

Not to debate you, Silencio...merely an observation.
Last edited by tiny on Tue Dec 19, 2006 9:35 am, edited 1 time in total.
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Post by Oliver's Army »

Silencio wrote:I'd like to hear one station, somewhere, that is programmed by ear and not by print-out or theater survey.

I'd like to have the sense that I'm being introduced to the record collection of a hip friend who likes everything.

I'd like to feel the station belongs to me... that I'm a member of an elite club of listeners tuned into a groovy wavelength, and not that I'm listening to an advertising delivery system.

I worked in radio, and I've been in advertising for over 25 years, so I'm not some starry-eyed knucklehead with a bunch of hippie delusions. I know what radio is, and I know it needs to make money. But I also think you can create this perception around a station and still make money.
Ditto verbatim.


It seems that other than NPR no one seems to have found the format that speaks to me.

With all due respect to Tiny and a few other jocks on here.

Classic formats do not have to be "Rock"

Where is the classic R&B/Funk?

Where is the classic Alternative/New Wave/Post Modern?

I would tune in *just* to hear something I don't hear anywhere else...specifically to hear something *I* haven't heard in years (on the radio)

Would you not have a monopoly on an untapped format if you jumped off the bandwagon?
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Post by Silencio »

I'm hip, tiny. But that doesn't mean it can't be done. It just means that it takes passion and energy.... two things that your average "capital group" lack in spades.

With Clear Channel selling off the small market group, perhaps we'll see more.

Check out the stream from these guys. Very local, extremely tuned in to their region, from a town smaller than Fort Wayne.... The Krush (Wine Country Radio).

http://www.krsh.com/
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Post by Silencio »

"Classic formats do not have to be rock."

Well, a-freakin'-men to that, brother.

I'd say even that they don't have to be EXCLUSIVELY rock.

You guys looking for a consultant to help create an entirely new format? Give me a call at Gravity Music. :)
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Post by tiny »

You know, Ollie, I agree with you wholeheartedly.

Especially with the Classic R&B/Soul station. We had one, once, if you'll recall...but Y94 met the same fate as the rest of the stations in that group....flipped, and forgotten.

Could it work? Maybe. Will it work? Not as long as the drive is to make a buck.

Why are there only two public stations and two Christian stations below 92fm? And why are a couple of the stations 50k watts if their mission as a non-com is to be 'local'?

Give me more stations below 92fm....each with a thousand watts or less. Let the 'public' part of the spectrum actually be public....and serve the actual immediate area, instead of preaching to Marion and Muncie, or delivering classical music to Orland.

Just my .02....which is why I don't work for the FCC.

<edit> Yes, I know that there are a couple of High school stations in the 88-92 spectrum too. Not to belittle them in any way--in fact, give them each ten more watts or so, and that would be my model for the public end of the spectrum. more low powered stations (so as to cut down the interference)--and each station truly local.
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Post by Garr »

A legitimate rock council of appointed members. I know that top songs have to get rotation. I mean, that's how new music gets promoted, but you guys play a song that I like until I can't stand it. (and you know you're not the only ones.)

It would be cool to know that there were some normal dudes out there somewhere whose only gain was maybe some schwag and the joy of listening to good tunes on the radio. It would be even cooler to know that they had some voice in the playlist.

Oh yeah, and MORE LOCALS!!!!! I know Stiller does 3 songs every Monday. That's not enough. There should be like . .1 local song every 2 hours or something. Is that three minutes when you might be playing "Crazy b*tch" by those no talent ass clowns for the thirteenth time really being used well? Nah.

P.S. Buckcherry isn't all that bad, but it fit my rage. Sorry.
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Post by Silencio »

Do you remember when WOWO might play "I Never Promised You A Rose Garden" and "Hocus Pocus" back to back? We had a 68 cume in those days.

You think people are that much different now? I don't think they are. It's the business that's changed. People are still waiting for a radio station that makes them feel like they belong.

Seriously, if a consultant had a BS in Psych intead of an MBA, radio would sound a lot different.
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Post by Garr »

Silencio wrote:Seriously, if a consultant had a BS in Psych intead of an MBA, radio would sound a lot different.
and likely make MORE money. . .
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Post by tiny »

Agreed, Silencio.....

But do you remember how many stations there were when the 68 cume was achieved?

WOWO
WKJG (WMEE?)
WLYV
WGL

Maybe WPTH, and of course WMEF....the beautiful music station.

Oh yeah....WCMX and WFWR, too. And none of the FMs were even close to being contenders.

Now add K105, the Bear, the Fort, HOT, Sunny, WBTU, 94.1, 96.3, 102.3, 102.9, 103.9.....and you can see that the pie is the same size, but the slices are significantly smaller. Especially when you consider that all of the stations that were around then...are still here today, too.

WOWO could do that then, cause they were THE game in town.

That side of the industry is changed forever....and so is the potential of the commercial spectrum.

But give me 25 watts as a non-com, and a 100 foot piece of aluminum tube, and we could rock this town--or funk it, or smooth jazz it, or alternative it--you get the idea.
TINY....
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Still waiting on confirmation of my new Harrison Square condominium purchase.
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Post by Silencio »

tiny wrote:That side of the industry is changed forever....and so is the potential of the commercial spectrum.
We'll have to agree to disagree on this point. I believe that the industry imagines it has changed. And agreeing to this limited self-image has been its downfall.

Further more, the number of stations in town does not negate the fact that WOWO achieved that number by playing a freakishly eclectic mix of music and changing its entire sound and feel in each daypart. We weren't the only game in town, and we crushed more "targeted" stations every day by inviting the listener to think of WOWO as their own.

I don't have a millon bucks to prove my point. But if I owned a station in any < Top 50 market, I would tear their book a new one.

Here's a typical afternoon drive playlist:

Steely Dan - Bodhisattva
Del Amitiri - Roll To Me
Temptations - Papa Was A Rollin' Stone
Blue Osyter Cult - Godzilla

DJ reads a list of which local bands are playing where with "All BLues" by Miles Davis under

Beck - Where It's At
Annie Lennox - Whiter Shade of Pale
Crash Test Dummies - Balld of Peter Pumpkinhead

Two minute interview with local band, followed by one of their own recordings

Tower of Power - So Very Hard To Go
Hooters - And We Danced
Left Banke - Pretty Ballerina
Sarah McLachlan - Building A Mystery
Stevei Wonder - He's Misstra Know-It-Al

Etc.
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Post by Oliver's Army »

Two things

Unless its a cover, Peter Pumpkinhead was by XTC

And I wondered who was the *other* person who bought the DelAmitri album.

Otherwise... I would listen to that ^
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Post by Silencio »

Here's the baseline marketing statement for this station:

"You don't know WHAT we're gonna play next. You just know it's gonna be cool."

And yes, Mark, it IS a cover, done for the soundtrack for "Dumb And Dumber," and it KILLS.
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Post by Oliver's Army »

Lets call it

WNKR

"The Mighty Wanker."

:lol:
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