Nike + Apple = tip of the iceberg

sharkmansix · Post by **sharkmansix** » Wed May 24, 2006 4:39 pm

I'm guessing we're looking at 'the pump' shoe for today's generation:

http://www.nike.com/nikeplus/#overview

Nike is making shoes and apparel based around the iPod nano. It'll cross function between your workout and your listing. It'll give you updates as to how your're doing (distance, calories burned, etc) all through your headphones. Plus you can program your 'power song' to help you get over that hill.

Great cross-marketing here; once again.

LowLife · Post by **LowLife** » Fri May 26, 2006 1:49 pm

THATS DUMB!

sharkmansix · Post by **sharkmansix** » Fri May 26, 2006 4:16 pm

To you it's dumb but to a lot of people it's nice.

I just enjoy clever marketing with an interesting product. Just think of where else it will be used? Don't you want to know how many calories you've burned moshing?

LowLife · Post by **LowLife** » Fri May 26, 2006 6:40 pm

NOT REALLY! BUT I ADDMIT IT'S CLEVER AD BUT ITS DUMB TOO!

matthewsturm · Post by **matthewsturm** » Sat May 27, 2006 2:48 am

Fantastic. When I actually do work out, I always use my iPod. I cant even count how many times I've wished for the exact features mentioned in this ad. And while I know I won't pay for it, it's good to know that someone out there was thinking about the same thing I was. Hooray!

LowLife · Post by **LowLife** » Sat May 27, 2006 4:39 pm

Sankofa · Post by **Sankofa** » Sun May 28, 2006 10:07 am

old hat

dada unveiled a shoe with a built in mp3 player prolly six months back

sharkmansix · Post by **sharkmansix** » Tue May 30, 2006 6:56 pm

...but this shoe doesn't have an mp3 player in it! It just holds a little chip that 'talks' to your iPod!